Crisis communication

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F Meyer
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The number of infections in the corona pandemic is increasing again, so that many companies will find themselves in a crisis again in the coming months. There is inevitably little space for strategic internal communication, since securing the company has priority first. However, this crisis can also be an opportunity and encourage you to rethink your own internal communication. 

Crisis management has been defined as a set of factors aimed at combating crises and reducing the damage actually caused. Crisis management should not only be reactive, but also consist of preventive measures and preparation for possible crises.

Effective crisis management has the potential to significantly reduce the damage the crisis inflicts on the organization and may even prevent an incident from developing into a crisis in the first place.


There are three different stages of a crisis: 

Pre Crisis: Recognizing and identifying possible risks that could lead to a crisis 
In Crisis: Classification of the incident as a crisis. Collection and processing of relevant information
Post Crisis: Review and analysis of the successes and failures of the crisis management team

Crisis management helps managers develop strategies to get out of uncertain situations and decide how to proceed. It also helps them to recognize the first signs of a crisis, warn employees of the consequences and take the necessary precautions. 

Crisis management planning isn't just about being better equipped to respond effectively to specific incidents. Developing a crisis management plan also helps teams identify potential threats while planning and crafting the tasks, communications, and information they need to deal with those threats.

1. Communication binds The number of infections in the corona pandemic is increasing again, so that many companies will find themselves in a crisis again in the coming months. How do you deal with the numbers again, do you get the teams safe and satisfied through the pandemic again, what can you expect of the workforce, what is too stressful? Questions that concern many responsible persons. From experience we can say that talking about it helps. Integrate the teams, inform in seconds, celebrate remote successes & secure your teams that cannot work from home.

 2. Time and cost savings According to the Federal Employment Agency, the turnover rate in Germany is 32,8%. On average, a termination costs a company €14.500. The most common reasons for termination are repeated in a variety of surveys: poor communication, too little appreciation and no opportunities for development or further training. Save money by closing communication and security gaps in your teams. Increase satisfaction in your company through a fair flow of information and bind your employees to your company in the long term.

3. Future-oriented action Viewed from a perspective, there is no better time than to tackle changes and future issues in an emerging or ongoing crisis. Executives and colleagues are on alert and expect management to act safely and consistently. Unknown challenges arise that have to be addressed in a targeted manner. Home office, digital workplaces and more flexibility are just a few buzzwords. 

4. Protection of the workforce Protecting the workforce is the most important reason to act quickly, especially in times of crisis. Not only does the issue of internal communication and loyalty to the company play a role, but much more the protection of each individual. Consistent action, clear communication and a focus on interpersonal relationships cannot protect your colleagues from avoidable and risky infections, but also promote calm work. Everyone knows the rules of the game, knows how to behave in dangerous situations, can give early notice because it is clear that the person poses a risk & knows how to support their employer to get through the crisis safely. 

If you are interested in a successful implementation of an employee app to manage the next crisis communication and want to take your internal communication to the next level, please feel free to contact us at any time using our contact form or make an appointment via our website.